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2020/10/19 08:15:53 Augmented realityAR

Dramatic improvement in technology

Dramatic improvement in technology


Year after year, the progress of semiconductors has dramatically improved what can be done. The range of things that can be done in VR, AR, etc. has been evolving year by year. This time, we would like to introduce an article on Nikkei Trend about various services that major companies are also entering, so please refer to it.

Major companies also enter Articles that clearly understand "virtual space business"
Many people think of games when it comes to services that utilize VR (virtual reality). In 2016, Sony Interactive Entertainment (SIE) released "PlayStation VR", and the same year was called "the first year of VR". However, it has not been generalized since then, and some people say that the VR boom is over. However, in reality, the number of services related to virtual space such as VR is steadily increasing, and it is expanding as a big swell. A reporter from Nikkei Cross Trend will explain the new trend.

 

When it comes to services that utilize VR (virtual reality), many people think of games. In 2016, Sony Interactive Entertainment (SIE) released "PlayStation VR", and the same year was called "the first year of VR". However, it has not been generalized since then, and some people say that the VR boom is over.

However, in reality, the number of services related to virtual space such as VR is steadily increasing, and it is expanding as a big swell.

"V Tuber" has been rapidly gaining recognition since around 2017. It is said that there are already nearly 10,000 virtual characters (people) who wear avatars and deliver them. Tens of thousands of people from all over the world "visit" the live concert of V Tuber in the virtual space. In 2018, an exhibition and sale event was born in which people wear avatars in virtual space, and major companies such as Seven & i Holdings have begun to enter the market in anticipation of new consumer behavior in virtual space. Dentsu and others are also focusing on virtual space as a new market for advertising and marketing.

Everyone wears an avatar and walks around freely in virtual space. A sci-fi future depicted in "Sword Art Online (SAO)" from light novels, which boasts sales of over 20 million copies worldwide, and Steven Spielberg's "Ready Player One", which was released in 2018. Is unexpectedly approaching right there. In fact, there may already be a "VR citizen" working in virtual space next to you.

Seven also participated in the war What is amazing about "VR version Comiket" flooded with more than 100,000 people

Enthusiasm transcends time and space. Virtual economic zone opened by former withdrawal president

"It's like Dragon Quest's" change of job "" Cork Satoshima talks about the tip of VTuber

Advance utilization in business

A diversified development of "VR horror" in a haunted house with a theater and a restaurant

Osu entertainment hall in Osu, a shopping district in Nagoya. This theater, which has also appeared in Beat Takeshi and pacific saury Akashiya, has been performing vaudeville since 1965. It was closed once, but revived in 2015. Even now, regular seats are held from the 1st to the 7th of every month, and various events are held as rental halls.

Dentsu opens a limited VR facility Will VR be an advertisement instead of video?

Dentsu has begun to actively work on expanding the advertising business and content business using VR. From May 23 to June 3, 2019, a limited VR facility will be opened in Tokyo Midtown Hibiya in cooperation with VR development company Survios. Search for ways to use it based on user reactions. What are the possibilities and challenges that you actually experienced?

VTuber to live at the same time in Higashi-Meihan. Advance tickets sold out on the same day

A virtual YouTuber (VTuber) live that connects the three venues of Higashi-Meihan in real time will be held on July 15, 2019. VTuber continues to increase, but it is the first time in Japan to perform at multiple venues on the same day at the same time. Venture Barus (Chiyoda, Tokyo) directed the event, and the advance tickets were sold out on the same day.

VR devices also appeared one after another

VR goggles that can move around in virtual space Comfortable games that use both hands

As a VR goggles that can be used alone without connecting a smartphone or PC, "Oculus Go" has gained popularity due to its low price of 20,000 yen. The high-end model "Oculus Quest", which has achieved significant functional improvements over the first year since its release, has been released.

Directly hit the founder of VR glasses startup "nreal" in collaboration with KDDI

The third local report of the mobile communications trade fair "MWC Shanghai" held in Shanghai, China from June 26, 2019. Not only global manufacturers and major telecommunications carriers, but also many start-up companies were exhibiting at the venue. Introducing innovative devices that look ahead to the 5G era, such as VR glasses and facial equipment with communication functions.

VR / AR utilization products are packed with SXSW. Devices that visualize emotions