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2021/02/23 07:56:53 share

In a shared and eco-friendly world!

In a shared and eco-friendly world!


Now that many companies have low-occupancy items, sharing when they are not in operation will eliminate many losses. It is now attracting attention because it can prevent global warming by eliminating losses.

What is the sharing economy?
~ 4 points to keep in mind! ~
[Part 1] What is the sharing economy?
The sharing economy is a new economic movement in which individuals, places, and skills are shared (rented, sold, and provided) among individuals via a platform on the Internet.

Behind the birth of the sharing economy is the advancement and spread of technologies such as the Internet and smartphones. In other words, the evolution of technology has made it easier for many people to use services such as location information and payment systems, making it easier for individuals to share.

Overseas, from around 2008, the "private lodging brokerage service" and "vehicle dispatch service" from Silicon Valley in the United States began to spread. After that, the word-of-mouth of users who used the share service at overseas travel destinations in Japan spread on SNS and became a hot topic in the media.

Under these circumstances, the lifestyle of "sharing what you need, when you need it," has gained popularity, especially among the younger generation.

The Government of Japan also expects that the sharing economy will contribute to the solution of various issues in regional revitalization and the ultra-low birthrate and aging society, and has positioned the promotion of the sharing economy as one of the priority measures of its growth strategy. In November 2016, the Sharing Economy Promotion Program was formulated at the Sharing Economy Review Conference. In January 2017, the "Sharing Economy Promotion Office" was established in the IT General Strategy Office of the Cabinet Office.

In June 2017, based on the sharing economy model guidelines presented at the Sharing Economy Review Conference, the Sharing Economy Association will formulate voluntary rules and certify their conformity with the "Sharing Economy Certification." The system "has started.

Furthermore, in the fall of the same year, the "Sharing City Certification System" that certifies local governments that solve regional administrative issues in the sharing economy, and "Sharing City Promotion Partner Certification" for private companies and organizations that are also working on solving regional issues. The system has also started. Various efforts are being made jointly by the public and private sectors toward the development of a healthy sharing economy.

[Part 2] What is the market size of the sharing economy?
According to the Ministry of Internal Affairs and Communications' 2016 White Paper on Information and Communication, the global sharing economy market size was about 15 billion dollars (about 1.7 trillion yen) in 2013, but in 2025. Is projected to grow to about $ 335 billion (source: PwC "The sharing economy-sizing the revenue opportunity").

The size of the market in Japan is about 50.3 billion yen in FY2016. It is expected to reach approximately 107.1 billion yen in 2021 (Source: Yano Research Institute, “Sharing Economy (Sharing Economy) Domestic Market Scale Trends and Forecasts” 2017).

[Part 3] What kind of services does the sharing economy have?
Sharing services in the sharing economy are mainly divided into five categories: "space", "things", "movement", "skills", and "money" (see the table below). There are various types of services, but they can be divided into online type, where communication is completed online, and offline type, which is face-to-face.

In addition to the CtoC model in which individuals enjoy services, the BtoC model in which a company provides goods and services to multiple individuals also falls under the sharing economy.

Area of ​​the sharing economy


[Part 4] What is the relationship between the "sharing city" and the sharing economy that you hear recently?
A sharing city is a city that uses the services of the sharing economy to solve regional issues. Since November 2017, the Sharing Economy Association has been awarding the "Sharing City Certification Mark" free of charge to local governments that have declared a sharing city and meet certain conditions. As of February 2018, 15 local governments are certified cities.

Sharing City Certification Mark

Amami City, Kagoshima Prefecture / Otsu City, Shiga Prefecture / Kaga City, Ishikawa Prefecture / Kamaishi City, Iwate Prefecture / Kawakami Village, Nagano Prefecture / Sabae City, Fukui Prefecture /
Shimabara City, Nagasaki Prefecture / Taku City, Saga Prefecture / Chiba City, Chiba Prefecture / Teshio Town, Hokkaido / Nanto City, Toyama Prefecture / Nichinan City, Miyazaki Prefecture /
Hamamatsu City, Shizuoka Prefecture / Yuzawa City, Akita Prefecture / Yokoze Town, Saitama Prefecture

In November 2016, Taku City, Saga Prefecture, which faces the issue of population outflow due to lack of employment, opened the "Taku City Local Sharing Center, Saga Prefecture" with the aim of creating employment opportunities through share services.

At the center, a program is being implemented to train cloud workers for individuals to undertake work from companies through the Internet, and housewives raising children and seniors in their 70s are participating as trainees. Through crowdsourcing services, graduates aim to demonstrate their skills in their areas of expertise.

In Teshio-cho, Hokkaido, where depopulation is progressing, efforts to support movement between regions have started in 2017, with people living in the region acting as drivers in cooperation with the shared ride sharing service. In other sharing cities as well, sustainable urban development is being promoted with the aim of regional revitalization from public assistance to mutual assistance.